Skip to content

4 different types of graphic design

4 Different Types Of Graphic Design

Jumping into the world of graphic design

Thinking of hiring or outsourcing a graphic designer for your business?

We as graphic designers are visual problem solvers who tackle tough challenges with creative thinking and strategic use of colour, typography, imagery, and spacing.

We work on many diverse, different types of graphic design projects from ideation to execution which means we deal with a variety of specialities. 

Below, we’ll break down those 4 graphic design sanctions and add our case study examples!

Brand Identity And Logo Design

This is our bread and butter: specializing in brand identity and logos envisioning, proposing, and designing fresh, powerful visual identities for new and existing brands, organisations, products, and services. 

Along with fonts and colours, logos are central to brand identity, requiring a unique selection and arrangement of colours, shapes, and designs that will be used to represent the brand nearly everywhere—from websites to company buildings to advertisements.

When creating or updating a brand identity, designers may also produce business cards, letterheads, ads, and many other graphic design outputs featuring the new brand identity.

Packaging Design

Our designers working in package design must have a passion for designing for 3D shapes, including the inside and outside of packaging. 

Their job is to create designs that protect the product in shipping, catch the eye of a consumer in a store, and then, when viewed up close, inform and persuade shoppers. 

This type of design not only involves initial sketches and computer work, but also testing our design on physical mockups to check every angle. 

An understanding of packaging materials and their environmental impact are other important aspects of this brand building phase.

Web And Mobile Design

For these roles, we design the pages, layout, and graphics for apps or websites, working closely with developers to ensure the feasibility and proper functionality of our designs. 

We also help to plan a site’s or app’s navigation, structure, and user experience, creating continuity, order, and simplicity across all pages or screens.

Layout And Print Design

When we’re involved in layout and print design, we strive to find the perfect balance between text and graphics, creating designs that are both aesthetically pleasing and easy to read for magazines, books, newspapers, brochures, posters, and more. 

For layout and print graphic designers, the placement of imagery and the selection of font and typeface is of particular concern, especially when working with large amounts of text. 

Familiarity with printing processes and production is also essential for success in these type of projects